VIA Campaign
The Ask
We were assigned with the task of creating a new digital interactive campaign in order to get more non-members of VIA (Valley Interfaith Organization) to attend more meetings. We formed the hashtag #impactVIAus to gain more impressions and interactions.
Creative Rationale
Through our research, we learned that one of VIA's main issues they target is transportation throughout Harrisonburg, VA.
Our team decided to create an incentive for the target audience by incorporating Uber codes as prizes in a giveaway to include people who may not have a means of transportation currently to get to the meetings.
Final Creatives
Through other stories and posts on various social media platforms like Instagram and Facebook, we continued the #impactVIAus campaign to gain as many new members as possible.
