top of page
Friendly City
Co-op
The Ask
The main ask for this campaign was to change Northeast neighborhood residents’ current perceptions toward Friendly City Food Co-op. Some perceptions include the store being too expensive, not enough variety etc.
Creative Rationale
Our strategy was to reposition Friendly City Food Co-op as an affordable grocery option by highlighting certain features they offer like the 99 cent table, membership deals and community events.
We conducted surveys and interviews with residents of the neighborhood to gather current insights and suggestions. We amplified the Friendly City Co-op's core values of community, sustainability, and local food access.
Final Creatives
bottom of page