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University Writing Center
The Ask
For this visual advertisement, my group and I learned from our client (University Writing Center) that their goal was to increase awareness and engagement through this center. We chose our target audience of senior males at JMU who are not familiar with the UWC currently but would benefit from attending.
Creative
Rationale
After conducting research by sending out surveys to current JMU students, we learned that a few reasons why people don't visit the UWC is due to lack of marketing or willingness to go. Through this video, we knew we wanted to tell a story about how the UWC can help struggling students and hopefully relate to the current JMU student body. We emphasized that the UWC can help in ways that AI engines can't.
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