Friendly City
Co-op Campaign
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Contributors: Reagan Moore, Joy Mulzoff, Lexi Lebo and Victoria Fontana
In this capstone campaign, my group was tasked with creating and advertising the Friendly City Food Co-op to the residents of the North East Neighborhood of Harrisonburg, VA. The ultimate goal was to attract more customers and awareness to the store. Click below for full project details!
VIA Interactive Campaign
Contributors: Reagan Moore, Parker Davis, Grace Phillips, Joy Mulzoff
In this Digital Interactive Campaign, our client was Valley Interfaith Action. We created a social media campaign to reach the goal of getting more members to attend VIA meetings. Click the button below to view the full project.
Activity Finder -
User Research Study
In this User Research study, I was tasked with creating an mockup app that would make it easier to inform other JMU students of local outdoor activities available. Through user field studies, I was able to gather what students prioritized for this project and compile it into one app. Click below for full project details!
Hero OOH Print Ad
Contributors: Reagan Moore, Parker Davis, Grace Phillips, Joy Mulzoff
Hero (Mighty Patch) tasked us with the goal of convincing highschoolers that pimple patches can be used for more than pimples, specifically for bug bites. My group and I came up with a solution to tailor this product made for the beauty industry and bring it into the outdoor industry. See below for more!
Audio Visual Ads
University Writing Center
We were tasked by the client (JMU's University Writing Center) to create an audio-visual advertisement with the goal of getting more students to come use the writing centers features. See below for full project details!
Contributors: Reagan Moore, Parker Davis, Grace Phillips, Joy Mulzoff
